Campaigns
#GirlFrom Campaign for Elizabeth Nyamaro
Global Girl Empowering Initiative
I had the honor of leading this month-long campaign that took place in March 2022, in commemoration of International Women's Day. In total, we had 29 lives from girls and women all over the world. The campaign consisted of two parts: an activation in the form of a challenge that encouraged girls all over the world to create and post a video or photo of themselves highlighting where they were from and what made them unique, and a series of Lives between Elizabeth Nyamayaro and thought leaders and young girl activists from all over the world.
As part of my role, I created content, came up with the format of the challenge, the song of the challenge (Alicia Key's "Girl on Fire," which she reposted by the way), sourced, interviewed, prepped, and briefed all young activists and thought leaders for their Lives with Elizabeth, and created assets to brief and share on their social media channels.
During this time, I also had the opportunity to document Elizabeth's visit to Global G.L.O.W., a nonprofit organization with mentor-led after school programs and clubs worldwide that empower girls with self-advocacy tools. Elizabeth shared her story and gifted signed copies of her book to the girls. Most of the girls also participated in the #GirlFrom challenge, sharing where they were from and what made them proud and unique. Being able to witness Elizabeth's impact on the girls and seeing them participate in the campaign was a truly rewarding experience.
